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Thanks for visiting the e-volve blog: tips, tricks, comments and education on managing your relationships (Contacts), managing your Content and Managing Communication with your Contacts. We looking forward your comments and feedback.

Marketing Effectiveness that Drives Relationship Performance
April 1, 2011 7:34AM
by: Dean Bowen
Improve Prospect and Customer satisfaction and provide executive insight into business performance.  See how 8 minut (more)

Recently we created a Video Tutorial on tweeting in 2 minutes or less 4 times per week.  Tweeting is a simple way to take your daily activities as an Entrepreneur, Manager and Sales Person.  The simple formula is thinking about the activities you've been involved in, what value you provided to a relationship (Prospect, Customer, Raving Fan) or what value you received from them and to write 140 characters or less.

Once you've done this, you share it.  Share it through your website and then through your website share it to your Social Media Relationships.  Here's what it looks like:

Activity --> Content --> Sharing --> Education --> Increased Credibility

When you share these educational moments, you increase your credibility with your Prospects.  When they read your postings and it resonates with them they have the "finally, someone gets me" feeling.  When you do this, they become your Customer.

You should have some way to track the impact of your relationships.  We use a "Goal to Actual" gage in our program that lets you as an Executive have insights on how your relationships are progressing (the more value you provide the more the relationships progress from Prospect to Customer to Raving Fan).

Remember, in 2 minutes or less 4 times per week:

Activity --> Content --> Sharing --> Education --> Increased Credibility

Most people know they need to do this, but just don't get around to it.  If they do, it's only for a short time before they push it to the "back burner."  Want to do it but need a hand getting started?  Contact us and we can help you in three simple ways:

  1. Do It Your Self (DIY)
  2. Work with you on a One-on-One basis until you have the skills and habit to do it on your own
  3. You just show up, provide some direction and we do the rest.

"New thinking.  New Results"