If you can think of all your visitors as someone who is a Prospect (someone you consider to be a... (
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If you can think of all your visitors as someone who is a Prospect (someone you consider to be a potential customer), Customer (someone who is using at least one of your products or services) or Raving Fan (someone who tells your story in a positive light and may even pass you business) you'll be able to provide value to all of your visitors.
If you look at your sitelog/analytics you'll find the follow contacts are viewing the following pages and why:
Testimonials: These are most frequented by your Prospects. They want to know if they associate or affiliate with the type of customers you have and what they are saying. Testimonials, aka 3rd party endorsement, is the number one credibility creator. Testimonials are great for creating credibility for your Prospects.
Blogs: Depending on the type of bloging you do, here's who's reading your blog. Prospect if you write your blogs about customer experience and how they were better off working with you vs working with their existing nonfunctional solution/product. Customer if you write your blog based on what customers are doing and how they are better off. Raving Fans if you tell great stories that are short and easily repeatable.
Newsletters: If they are technical writings, you will be attracting existing customers on "how to" do something. If they are written about how a Prospect chose your product or service your Prospect is reading it for suggestions, tips and tricks and to see if what your customers are doing is repeatable for them. If you write your newsletter about how customers are using new products and services your customers are reading them to see if they can leverage the products or services you are providing or if there are products of service they should be using from you.
Social Media: For those looking for quick "help me" or "that seems interesting" or "that seems entertaining" your title will catch them and they'll click on your link for more information.
Email Broadcasting: If you are communicating the right content (message) to the right contact (relationship between you and them) through email broadcasting (short title, catchy/educational intro with a link to "more" that goes to your website) you will find in your sitelog/analytics where they are going.
Lastly, if you have e-commerce on your website your analytics should show you all the resources that generated revenue for you. Did it come from a blog? How about an email broadcast? Did it come through a key word search on the search engine?
When they say "the numbers don't lie" that means "the answers lie in the numbers." Use your analytics to see where your visitors are going. Where they are going, or NOT going, tells you what value you are providing your visitors.
Do you feel like you would like to know better who's visiting your website, where are they going and want to be able to better educate them while they are on your website? Contact us to see if you qualify for a website evaluation and report.
