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Thanks for visiting the e-volve blog: tips, tricks, comments and education on managing your relationships (Contacts), managing your Content and Managing Communication with your Contacts. We looking forward your comments and feedback.

Our twitter follow back policy
September 16, 2011 7:01AM
by: evolvemy.com
  The 20th Century is over. The rules of business have changed. By the time many leaders realize this, they... (more)
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The 20th Century is over. The rules of business have changed. By the time many leaders realize this, they won't be leaders anymore. ÖWelcome to the new rule book.

Catalyst from Ted Coin√© 

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My Twitter Follow-Back Policy

Iím going to share the policy Iíve changed to September 2011. It works well for me. I've seen a big difference in the quality of followers and following since I've changed from "exclusive" to "inclusive" Social Media.  You can adopt this policy for yourself or not, as you wish.

Ready? Itís really straightforward.

I follow everyone back on Twitter. (Just about).

There, thatís my policy. Hereís why:

  1. For whatever odd reason, Twitter limits how many people a person follows. If you follow a bunch of ďcelebritiesĒ and news outlets that donít follow you back, youíll hit a wall at 2,000 where you find you canít follow anyone else. And even if your follow-followee ratio is close enough that Twitter lets you slip past this stupid, arbitrary wall of 2,000, you still have to stay within a close ratio to continue following more people. So any time you donít follow someone back, youíre limiting who else they can follow. Thatís not nice. Be nice by following them.
  1. Ted Coine explained that automatically following back is the ethic of the medium. Itís what you do, he said. A lot of us still act that way, and so this rule has served me well in making some really cool friends and acquaintances along the way.
  1. In this way, Twitter is pretty much the opposite of Facebook and LinkedIn, where everyoneís always asking, ďDo I know you?Ē This open, ďWeíre all friends hereĒ culture really works for me. Iím friendly in real life Ė Iím the youngest of 6, always looking for social gatherings Ė and Twitter lets me be gather online as well.
  1. Much more importantly (to me), hereís why I follow everyone back: Iím not more important than my followers. Indeed, Iím grateful every single time a person compliments me by following me. Itís their way of saying, ďHi Dean! I want to get to know you better.Ē For me to snub their kindness would be ungracious Ė and if I were ungracious, I couldnít look my Mother in the eye. [I'm on a lifelong crusade against arrogance and making my Mother proud.]
  2. On that last point, following back is consistent with my status as an Entrepreneur, Experimentalist and Automate the Predictable, Humanize everything else. How on earth can I tell people to provide value to your Contacts, which is based entirely on manners, when I am impolite myself? So for me, itís an easy decision.  I know some of you will find these to be strong words, especially that last part. Let me repeat: this is MY follow-back policy. These are my reasons. You may have perfectly legitimate reasons for not observing my practices, and Iím sure they work for you.  Now, itís time for the caveats:
  1. When I follow a new person, I typically give them 7 days, to follow me back. If they donít choose to, thatís perfectly fine. But at that point I unfollow them. I literally do not follow a single human who does not follow me as well Ė at least not for more than a week. No one is that important to me.
  1. I use a client (Tweetdeck) to manage my Twitter stream. I basically ignore my ďAll FriendsĒ feed. Instead I set up columns on Tweetdeck that search for key words, hashtags I enjoy, or for lists of special people Ė my core friends, mentors and educators. I recommend you try something similar.
  2. I regularly check in withtweeteradder.com to manage my list, and to find new people to follow who share my interests, which are mostly business, leadership, social media, IT professionals and customer service.
  1. Tweeteradder.com is great. It lets me find and follow people with similar interests. You can see when they last tweeted, so you can only follow active Tweeters. You can unfollow accounts that are clearly spambots or that have become inactive. Poke around the site. Thereís a lot to learn.
  1. One last thing: do I follow wack-jobs, which to me includes some members of fringe political and/or religious groups that offend me? Hmn. Iím always wrestling with this, but typically yes. I figure engagement is a great way to find common ground with those whose views are different from mine. Often, even if their beliefs in one area make me squirm, in many other respects we find all sorts of common ground. If they really, truly alienate me with their tweets, then yes, theyíre out. Thatís pretty rare, though.
  2. And I unfollow spammers with impunity. Glee, even. There seem to be more and more every week, and they all suck.

Okay, thatís my short (*ehem*) write-up of my follow-back policy for Twitter. Iím really interested in your comments. I know this one in particular is not universally agreed upon. Let me have it, if you feel so inclined. My favorite thing about Social Media in general is that Iím always learning.

 


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SEO Considerations
July 27, 2011 10:00AM
by: Dean Bowen
SEO Considerations to keep in mind  (more)
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By definition Search Engine Optimization(SEO) is a collection of techniques and best practices aimed at improving a site's visibility in the organic search results for a given set of keywords to attract qualified traffic to a website.

Considerations to keep in mind: 

  • The days of build it and they will come are long gone
  • SEO is not a one-time setup xe2x80x93 search ranking algorithms continue to change
  • SEO requires a solid foundation xe2x80x93 a strong site that can drive vs. deter business when viewed
  • Requires analysis of your business, competitors and the market to determine positioning
  • Requires optimization and cleanup of your site to achieve higher rankings
  • Also requires a focus on activities off of your site to bring traffic and increase rankings.

Need some pointers or help with SEO, Click, Call or Email us your questions or needs. 


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Social Media Keypoints and Concerns
July 27, 2011 8:51AM
by: Dean Bowen
Things to consider and concerns for Social Media  (more)
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By definition Social Media is defined as the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio. Social Media Marketing is also a fancy way to describe the process of getting the right message to the right people at the right place - to create the right conversation.

Key Points to remember:
A new way to communicate on-line
It is not an option for future success
TRUE power: creating communities & 2-way dialogues
Smaller investment with a higher returns
Must have a good foundation site

Concerns people have:
What tools are available today? Tomorrow?
What will be available tomorrow?
Where should we start?
Who’s going to manage and execute?
Who’s going to create the content?
I’m not seeing results from current efforts.

Need to get your foundation set to implement Social Media or just want a tune up?  Call, click or email us to get the help you want.
 


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Creating Blogs with youtube video references
March 29, 2011 12:00PM
by: Dean Bowen
As part of the e-volve formula education, this video tutorial will show you how to create a blog with a... (more)
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As part of the e-volve formula education, this video tutorial will show you how to create a blog with a youtube video reference. You can do this in 2 minutes or less.

If you have any questions or suggestions, please share with us.

 


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Create, Send and Review Email Broadcast Success
March 29, 2011 9:00AM
by: Dean Bowen
In this e-volve formula tutorial on Managing Email Broadcasts we'll go through the process of logging into the backroom, making... (more)
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In this e-volve formula tutorial on Managing Email Broadcasts we'll go through the process of logging into the backroom, making sure you're logged in as a who you want to send the broadcast from, making sure you send from the right Group(s), add urls to your broadcast, check seetings, send a broadcast and review reports.  We hope you enjoy this tutorial and welcome any comments.

 


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How 2 minutes or less tweeting drives Blogging, eNewsletters, Email Broadcasting and Social Media
March 29, 2011 7:42AM
by: E. Dean Bowen, Jr.
Enjoy this 10 minute tutorial on Communicating with your Contacts using Blogging, eNewsletters, Email Broadcasting and Socail Networks.  (more)
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Enjoy this 10 minute tutorial on Communicating with your Contacts using Blogging, eNewsletters, Email Broadcasting and Socail Networks. If you have suggestions or comments, please post them below.

 


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Can you communicate with your contacts in 10 minutes or less?
September 13, 2010 4:53AM
by: Dean Bowen
Can you send information or an update with your contacts in 10 minutes or less?  For example, if you have... (more)
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Can you send information or an update with your contacts in 10 minutes or less?  For example, if you have a new product offering or promotion, can you reach your Prospects (future Customers), Customers (currently doing business with you) or Raving Fans (those that know you, like you, tell your story to those they come in contact with and refer you business).

If not, in the modern method of marketing world we live in today, you have the ability to do so quickly and easily. 

Have you been thinking you need to better communicate with your contacts but are frustrated with how your contact relationships are organized (or more likely not organized)?

Work with a trusted adviser that will help you get your relationships organized so you can communicate (email broadcast, post card, social media, newsletter, website, etc.) the right message (content) to the right relationship (contact classification).  Being able to communicate the right content to the right contacts should take 10 minutes or less if you have the right system, the right tools and the right training. 


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"New thinking.  New Results"